3 Data Pulse
2019 - Present
Created a real estate specific coaching, recruiting, and agent retention platform that helps broker/owners predict agent attrition, up to 6 weeks out. This is combined with monthly coaching calls to help make each company as productive as possible. We have helped companies save tens of thousands of dollars in lost revenue each year, by refocusing companies on what made them successful to begin with.
ERA Grizzard Real Estate
Chief Operating Officer
2016 - 2019
Executed the strategic vision across 8 offices; develop the implementation plan for initiatives. Championed the oversight of the finances, assess performance, create action plans to exceed goals, and engage in creative problem solving. Utilized predicative analytics and performance monitoring to drive a 15% increase in productivity from the 250 existing agents.
Director of Technology
2014 - 2016
Maintained the role of Senior IT professional in the firm, drove enterprise-wide strategy through dialogue with senior management; executed key information systems projects that supported business needs and manage associated risks. Tactically optimized work flows; aligned data collection, storage, management, and dissemination strategy with organizational priorities. Developed comprehensive disaster recovery protocols. Defined policies and procedures for LAN and remote users. Strategically planned and managed the build-out of a 30,000 sq. ft operations center in Jacksonville, FL. Selected building specifications, wired and configured LAN. Enhanced each department’s work flows, maximizing resources and providing measurable data points to senior management.
RP Digital Marketing/Listing Power Tools
2014 - 2016
Designed, developed and maintained core marketing operations processes; effectively staffed projects for SEO, SEM, social media, website design, graphic design, print publications, printed products, video production, and digital products. Upheld the role of subject matter expert on marketing technology platforms. Drove collaboration and communication throughout the marketing team and with key stakeholders. Influenced market intelligence and customer feedback to build innovative products. Executed targeted strategies and customized solutions, including 3 industry-specific podcasts, to drive sales; revenues doubled.
Director of Technology
2006 - 2014
Provided strategic direction for infrastructure and website development for European-based Master Franchisors and individual franchisees; aligned strategic goals with marketing and consulting needs. Delivered business solutions for information management that increased efficiencies across the organization. Allocated resources to deliver solutions on-time and within-budget. Led creative development of websites and social media initiatives, leveraging a global team. Elevated operational excellence and team productivity resulted in the business unit becoming profitable within 3 years. Digital marketing and product development efforts resulted in a 25% increase in revenue.
TransLand Financial Services
2004 - 2006
Created and executed marketing strategy for the Direct Originations department which was created as a new revenue source for the company, to take advantage of market conditions. Created an industry-first automated loan pricing tool to help provide outside Loan Officers with customized rate-sheets for each of their customers thus creating an elite-level experience for the Loan Officers and exponentially increasing revenue to the company.
University of Central Florida
B.S. - Information Technology
Graduated with a Bachelors of Science in Information Technology with a heavy focus on Computer Science and extensive studies in Political Science.