Agent Retention
A Real Estate Brokerage is the only business where 100% of your assets leave every day, and you hope they come back tomorrow. Below is a list of resources designed to help you keep the agents you already have.
Retention Podcasts
You should be dating your agents. Sound strange? Listen in as I explain how dating your agents just might be the key to success and growth for your company.
In this episode we are joined by Justin Hertz, a $27 million producing agent and Beau Keenan of President and Co-owner of Dickson Realty (a $1.2 Billion sales volume company).
You can take these insights from both sides and apply them to your current brokerage to keep more agents, as well as some tips to help you recruit more agents from your competition.
#ThoughtThursday - Why Agents Leave - Epilogue
In this 3rd part of the series, we examine what you, as a broker/owner/leader, should do once an agent has left. This might be the most critical steps to growing your brokerage.
Teams don't rise to their goals, but fall to their systems.
Beau Keenan at Dickson Realty has used their systems to help them grow by 20% in Q1 of 2020, and helped them manage their operations during the quarantine.
Listen in as he shares why he is so optimistic about the rest of 2020.
#ThoughtThursday - Why Do Agents Leave - Part 2?
In this 2nd part of why agents leave, we discuss how you can use the psychology of agents leaving their company to your advantage in recruiting agents.
#ThoughtThursday - Why Do Agents Leave?
Recruiting is a double-edged sword. We want agents to leave other companies, but not our company. So why do agents leave their companies in the first place? We will explore that in this 2 part series.
Do you have the systems and processes in your company to grow your agents’ business by 22%?
In today’s episode, we are joined by Anna-Marie Ellison of ERA King and she shares with us how she is able to grow all of her agents’ business year over year, by an average of 22%.
For more information about the system she references, you can visit the website here
Do you wish you could know what your agents are telling their coach?
In this episode, we are joined by international agent coaching expert Darryl Davis. Darryl has been coaching agents for over 30 years and he will share with us how he approaches coaching agents as well as share some of the things he hears from agents about their brokers.
Have you ever heard of a company with 40%, 50%, or even 60% gross margin (company dollar)?
We will explore that, along with a few other differences in running a brokerage in France and a few lessons that you can use in your office as well.
Retention Products
“Price is only an issue in the absence of value.” If you are having to (re)negotiate splits, then your prospects/agents are not seeing the value of what you have to offer. With this Value Proposition Delivery Workbook, you will learn how to present your value proposition in a way that the value becomes obvious, and price is not an issue.
Retention Articles
MYTH: Having the BEST tool, service, or product will make you successful in business.
3 Things You Need to Lead Effectively - Clarity, Calm, and Confidence
Dating your agents during and after the recruiting process will build a better professional relationship.
I recently had the honor of interviewing Matt Magee, a Firefighter of 16-years out of Miami and we related his on-the-job training and experience to everyday business. Whether you are fighting fires (literally or figuratively), these lessons from an experienced Firefighter can prove invaluable to your everyday business.
International agent coaching expert and speaker, Darryl Davis, who’s been coaching agents for over 30 years, joined me on an episode of my podcast. We discussed how important it is for brokers and agents to understand that real estate is human business and is so more than just buying, selling, listing, and transactions, production, and volume.
A continued discussion with Steve Murray, President of REAL Trends “the disruptors” of the Real Estate industry. This time we talk about cloud-based brokerages and how traditional brokerages can maintain market share.
If you’ve been in the real estate brokerage world, you know that a hot topic in the industry is “the disruptors” and specifically the iBuyers of real estate. Steve Murray President of REAL Trends and I discussed some insights to how brokers today can deal with disruptors like the capitol-driven iBuyers.
Being 100% dedicated and focused on a goal you and your team have set out to achieve, like coaching agents to grow there business 22%, can be difficult as a leader or manager as you often have other obligations and responsibilities in day-to-day life. Anne-Marie Ellison, ERA King Real Estate shared some great tips for leaders to help them be there in every aspect of their lives.
In a recent podcast interview, I had the privilege of speaking with Erin Black, a 21-year veteran pilot of the US Marine Corps. She is now the Senior Consultant of Strategy and Business Ops. During her time in the service, she flew the Cobra attack helicopter, and we discussed how leadership from the frontlines can translate to civilian business ops.
In 2019, Anna-Marie Ellison with ERA King Real Estate had 32 of her agents sign up for one-on-one monthly business coaching sessions. On average these agents have seen 22% growth in their take-home earnings! How did this get accomplished?
Retention System
Need Further Help With Retention?
If you find that you are having to justify your splits or prices, or that your clients/agents don’t seem to stick around, this can be a symptom of an unclear value proposition. Together, we can clarify your value proposition and train your organization on how to deliver it effectively.
Recruiting can be an involved process. In this episode, we will look at 1 simple rule to simplify the process, as well as 2 things you can do today to be more effective in recruiting real estate agents.